Thursday, January 19, 2012
Well, did you change your mind, or did somebody get sacked or replaced and the new person decided you needed a new identity?
In any case, I should offer you hearty congratulations for coming up with a logo that would support being rendered in the primary colors one associates with comic books.
I should congratulate you, but I won't, because you clearly don't intend to use it that way, and it's purely accidental that it does work so well. See above right for an example of what I mean by that, since your designers apparently didn't think of it.
LATER: I hear there's been a small internet explosion over the fact that the cover mockups include an image of a clear post-New 52 Batman numbered #708. What it says to me is that the decision to re-do the corporate identity came from a different office than the decision to restart numbering. It might even indicate that the new corporate logo has been essentially a done deal waiting for the right moment to announce for quite a long time. Why now? Well, because they've had the press releases ready for a while, just waiting for the news to leak (which it just did), so now's the time to make it look like an actual plan instead of an accident.
And I see from the mockups that the logo will bleed off the left edge of the cover. Interesting.
LATER STILL: GeekDad points out that this new design is a departure from the continuity apparent in every previous DC logo back to 1940 (even including the briefly-used AA bullet). He calls it a clear indication of a "new regime in control", and that seems right to me. (See also SignalNoise.)
But everything adds up to the new DC wanting to be known as an entertainment company, not a *shudder* comic book company, which makes my color treatment highly unlikely indeed.
I mean, if I owned Superman, I'd be reminding the world of it at every possible opportunity, and one way I'd do that is to happily use his uniform colors on my corporate logo.