BREAKING: Disney to Acquire Marvel for $4 Billion: The Walt Disney Company has announced it will acquire Marvel Entertainment, Inc. in a stock and cash transaction worth 4 billion dollars.
What makes this deal huge, as far as content goes, is the fact that under the terms of the deal, Disney will acquire ownership of not only Marvel itself, but also over than 5,000 Marvel characters. Disney will now benefit from any movie or a game based on characters such as Iron Man, Spider-Man, X-Men and many others; extending its reach to the young male population it had somewhat neglected will definitely be good for the entertainment giant.
Now Disney and Warner each have their own pet comic book company. NBC-Universal already owns Walter Lantz Productions, but don't seem too interested in it. Viacom-CBS-Paramount has a spectacular collection of properties, but again, little apparent interest in comics.
Disney has proven they can sustain and exploit legacy characters. Wonder if Marvel will start handling Disney comics? Or if Disney will start producing Marvel-character movies?